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Not your average clothing store
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| Peggy Higman rings up a sale at her Main Street clothing store, Ava Morgan. On the wall behind her are photographs of her daughters, Ava, 4, and Morgan, 1, for which the store is named. (Photo by David Lias) |
Higman’s Ava Morgan offers unique fashions
By David Lias
Plain Talk
Peggy Higman knew when she was a teenager that she wanted to be in the fashion business.
“I started reading Seventeen magazine, and Vogue,” she said, “and I alway had a strong interest, my mom says, in color. I knew fashion was for me – I knew that’s where I fit in. Ever since I was 13 or 14, I always wanted to have my own store.”
Peggy’s dreams to be deeply involved in the fashion world came true last April, when she brightened up Vermillion’s Main Street by opening a new retail business, Ava Morgan.
The 1,500 square-foot store specializes in women’s and children’s fashions and accesssories and reflects Peggy’s education and experience in the clothing industry.
As a teenager, she worked in a popular chain store in Chicago, eventually becoming an assistant designer for a clothing company there.
She later attended the University of Nebraska-Lincoln, and received a degree in fashion design.
Peggy became familiar with Vermillion after she and her husband, Jerad Higman, decided to move relocate their family’s business, Masaba Mining Equipment, here.
“As soon as we made the decision to make Vermillion our new home, I had it in the back of my head that I wanted a store. I thought with the unique setting of the university there would be a need for people for specialty items.” she said.
Peggy said her goal is to offer “something for everybody, and at very high quality and lifestyle appropriate.” That means the racks in her store offer both formal and casual wear.
“I just really believe in this Main Street, she said, noting the popularity of two neighboring shops, Sharing the Dream and Nook ’n Cranny. “I just really think this is where we need to show off what we have and hopefully add more to the mix.”
“I started reading Seventeen magazine, and Vogue,” she said, “and I alway had a strong interest, my mom says, in color. I knew fashion was for me – I knew that’s where I fit in. Ever since I was 13 or 14, I always wanted to have my own store.”
Peggy’s dreams to be deeply involved in the fashion world came true last April, when she brightened up Vermillion’s Main Street by opening a new retail business, Ava Morgan.
The 1,500 square-foot store specializes in women’s and children’s fashions and accesssories and reflects Peggy’s education and experience in the clothing industry.
As a teenager, she worked in a popular chain store in Chicago, eventually becoming an assistant designer for a clothing company there.
She later attended the University of Nebraska-Lincoln, and received a degree in fashion design.
Peggy became familiar with Vermillion after she and her husband, Jerad Higman, decided to move relocate their family’s business, Masaba Mining Equipment, here.
“As soon as we made the decision to make Vermillion our new home, I had it in the back of my head that I wanted a store. I thought with the unique setting of the university there would be a need for people for specialty items.” she said.
Peggy said her goal is to offer “something for everybody, and at very high quality and lifestyle appropriate.” That means the racks in her store offer both formal and casual wear.
“I just really believe in this Main Street, she said, noting the popularity of two neighboring shops, Sharing the Dream and Nook ’n Cranny. “I just really think this is where we need to show off what we have and hopefully add more to the mix.”
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