VERMILLION, S.D.—Mike West, who spent 11 years as the assistant athletic director for marketing at Creighton University, has been named deputy athletic director at University of South Dakota.

West will oversee the day-to-day operations of the athletic department including the areas of athletic marketing, sports information, ticketing, Coyote Sports Properties and development. He will also serve as administrator of several sports. His first day will be April 15.

“I have known (USD Athletic Director) David Herbster for almost 20 years and I am excited to work with him,” said West. “I have spent time in Vermillion and it is a wonderful community. The commitment to upgrading facilities is off the charts and there are so many great things in place already. I am excited to be a part of what I think is a very bright future for Coyote athletics.”

West is the founder and owner of MTT Management, a consulting firm that works with sports organizations and community events to expand brands and build support. The company originated in 2013 and has worked closely with the Omaha Lancers, Ralston Arena and the Pinnacle Bank Championship, a stop on the PGA’s Tour. Since 2015, he has served as CEO of the Omaha Equestrian Foundation, which hosted the 2017 FEI World Cup Finals in horse jumping and dressage. It hosted the Burlington Capital International Omaha April 4-7 at the CHI Health Center.

“I am excited to have Mike join our team,” said Herbster. “Mike brings a very unique skill set of leading people, generating revenue and creating a first-class atmosphere at events that I was looking for. The breadth and depth of his experience will prove invaluable as we move forward in our strategic plan, We Are South Dakota, and continue our upward trajectory.”

West worked at Creighton from 2002-13. In that span, he increased sponsorship sales from $400,000 to $2 million, and raised season tickets in men’s basketball from 5,200 to 13,800. Revenue increased fivefold as a result.

West oversaw women’s basketball, baseball and cross country for the Bluejays. He managed day-to-day promotions and event activities, and created, prepared and implemented marketing plans.

Prior to Creighton, West served as tournament director of the Cox Classic Professional Golf Tournament in Omaha. He increased sponsorship sales from $275,000 to $1.1 million in just five years, and managed and recruited more than 1,000 volunteers.

West graduated from University of Nebraska at Omaha in 1993. He earned his master’s degree in sports management from Wayne State College in 1996.

West and his wife, Laurie, have twin boys, Tyler and Trevor. West has four step children, Rob, Allie, Jordy, and Johnny.


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